I began my career with Philadelphia Runner over 6 years ago. At the time, the store was a successful business with a community engagement problem. I built their online and in-store community, developed meaningful partnerships with running clubs and fitness influencers across the city, and oversaw a major re-brand, working with The Heads of State to modernize the brand and create a simple emblem that the Philly running community proudly wears across their chest to identify themselves as both a brand advocate of Philadelphia Runner and a proud Philadelphia runner.
I cut my teeth at Philadelphia Runner, learning all aspects of brand development and execution as well as event planning. I organized over 50 events of various sizes from small intimate workshops to 4,500 person races. I refreshed their website, built their online audience, and managed their new store build-out in Manayunk.
As a result of this marketing pivot, Philadelphia Runner has seen a noticeable increase in sales growth and brand enthusiasm leading it to be recognized as a top in class business within the running specialty channel.