Anthym is a new concept running store in State College, Pa. opened in 2015. Anthym was created to appeal to the increasingly dynamic athlete who isn't defined by any one type of sport or workout and seeks community when sweating.
I worked closely with a design team to come up with the brand identity and name. I scouted and planned all brand photoshoots and I oversaw the store launch from build-out to product selection and employee on-boarding. I carefully planned and executed all aspects of the Anthym brand in order to have a highly controlled brand experience that went beyond a traditional specialty running store.